Thursday, August 25, 2011

New Football Season = New Good Commercials

Every year about this time I remind myself that Preseason NFL football is meaningless. I mean goodness, just last year was the perfect example. The San Francisco 49ers were 4-0 in the Preseason. They would end the Regular Season with one of the worst records in the NFC at 6-10.


DIRECTV_Will-2011-08-25-21-57.jpg
“And to my only son Chauncey I bequeath my Direct TV......”


I am not here to bore you to death with sports statistics (though if you stay tuned I will give you some interesting numbers at the end)***. The NFL and its multibillion dollar majesty will bring out the very best advertising that everyone has to offer. You see all the corporate bigwigs know that people watch the NFL, and therefore people watch commercials during the NFL. So I guess Im trying to get everyone excited that the 2011 “OFFICIAL COMMERCIAL SEASON” is just around the corner.

I don’t know about you but I just love commercials! Wait.....let me take that back. I love gooooood commercials - yeah! And i get really stressed out when I see bad commercials. Like just the other day I saw a commercial with an indy car and a base jumper. It made no sense whatsoever! I began to rant about how awful the commercial was, and I couldn’t stop until I had convinced my roommate to agree. Anyways, back to happy thoughts.

With the new “OFFICIAL COMMERCIAL SEASON” just around the corner I thought I would share some of my favs so far this year. I know I will forget a few, but had to compile a 2011 Fav’s list recently to share with a friend. So here is what I’ve got so far.
Please let me know what you think about these, and send some links to your favorites. I do love a good commercial!

FUNNIEST:
DIRECTV - The Will
(featuring Chauncey......hilarious facial expression. I love it.  Chauncey is not the only star of the latest set of Direct TV commercials. There are several "characters" that spin the benefits of using Direct TV - The Whale, The Truth, Russian Guy.  If you get really bored, they are all worth watching. )


 
MOST CREATIVE:
Fox Sports South - BP with Chipper
(I know im a Braves homer, but this is a really good commercial, especially since its a regional one. These regional commercials are usually really bad trust me! I also give kudos, because this was really cheap and easy to put together. Two words that “the network” managers love to hear. Im pretty sure this was done in about 5 minutes at spring training this year. Plus it cleverly show’s Chipper’s favorite hobby to Braves fans)





MOST PROFITABLE:
Burger King - The New Whopper
(Finally a good quality fast food commercial. Im amazed at how many big corporations waste tons of money on bad advertising. Burger King went from slightly humorous “tiny hands” and “creepy King” commercials to HD footage of their Whopper that will make your mouth water. I actually want one right now!)



***Interesting NFL facts for sports nerds:
•2011 Chicago Bears went winless in all 4 games in the Preseason - yet they would finish with one of the best records in the NFC 11-5 (only trailing my beloved Falcons which choked after a 13-3 season, uggghhh!)

•2009 NFL revenue was a wopping $7.6 Billion dollars!

•2010 revenue has not been released yet, but are estimated to be over $8 Billion!

•Of the 32 NFL teams, the Dallas Cowboys are worth the most at $1.65 Billion

•I don’t know if you have heard, but they built a new $1.15 Billion dollar stadium last year.

•The bottom of the list is Oakland ($797 Million), Minnesota, and my beloved Atlanta Falcons. Probably because of their ties to the Georgia Dome.

•According to Reuters, the 2011 Super Bowl commercials will cost around $3 Million dollars for a 30 second spot
      Most of this info is from this Forbes.com article
      http://www.forbes.com/2009/09/02/nfl-pro-football-business-sportsmoney-football-values-09-values.html
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