Let the Pics Do the Talking

Team Up Mentoring - Monroe, GA
Personally, designing brochures is one of the most difficult items that I work with. There are several reasons for this, but I guess the main one is that you often have to focus most of your time on text structure and layout. When this happens, the creativity portion tends to fly out the window. Well, I just kinda rediscovered a way to creatively approach a brochure design and thought I would share the story. If your stuck with a boring layout, you only need one special ingredient - PICTURES!

Everyone has heard the phrase, “A picture is worth a thousand words”. I recently had a couple projects where those words rang out in my mind, and I am so glad they did. When I was asked to do a brochure for Team Up Mentoring in Monroe, GA I was not really sure which direction to go. At first I was just going to update the current design that they had with new pictures and a fresh look. However, when the director gave me tons of spectacular pictures to choose from, I knew I really needed to focus on these. The purpose of the brochure was to help create interest in their program and these pictures would be perfect for that. Really all I needed was a layout that “let the pictures do the talking”. I remembered a picture frame idea I had used several years ago on a flyer, and decided to give it a try.



With the abundance of great pictures, I think the Team Up Mentoring brochure design was a success. What’s funny is just last week I had another brochure design request. A friend of mine, Chris Waye, is helping set up a missions trip called the “UK Vision Tour”. He needed an informative brochure to hand out to those that might be interested in a trip to England, Ireland, Scotland, and Wales. Your probably thinking what I was thinking! What better way to convince someone to go to the these special places than with some awesome pictures! Once again, I was able to get my hands on some spectacular images to use in the brochure. And what better way is there to get folks signed up for a “UK Vision Tour” than to simply let the pictures do the talking.

So remember, next time you’ve got a project where words just won’t do the job - let your pictures do all of the talking!

UK Vision Tour 2012

PS:
If you would like more information about these click the pics or the links below.

Team Up Mentoring, Monroe, GA:
http://www.teamupmentoring.org/

UK Vison Tour:
http://www.totheisles.com/uk-vision-tour-2012/